Latham, NY (June 4, 2025) — NOVUS, the purpose-driven apparel brand based in Latham, NY, is proud to announce its official partnership with the New York Racing Association, Inc. (NYRA) as the preferred apparel provider for the 2025 season at the historic Saratoga Race Course.
“Partnering with NYRA is a true milestone for NOVUS. Outfitting Saratoga’s staff is not only a tribute to local tradition, but a personal honor—my brother and I grew up coming here with our grandfather,” said Nick Bernardo, Co-Founder of NOVUS. “We’re proud to bring that full-circle and even more excited to debut a custom, Saratoga-inspired collection that celebrates the spirit and style of this iconic place.”
As part of the collaboration, NOVUS will outfit key NYRA staff—including servers, concessions teams, mutual clerks, white caps, and premium hospitality employees at the 1863 Club and Premium Porch—in custom-designed polos created exclusively for the Saratoga Race Course. The uniforms will make their debut at the highly anticipated Belmont Stakes on June 7, 2025.
“Our partners at NOVUS appreciate the importance of Saratoga Race Course, and their apparel recognizes the evolution of the venue and the NYRA brand,” said Kevin Quinn, NYRA VP of Sales and Hospitality. “We look forward to another tremendous summer season ahead here at Saratoga, and thank NOVUS for supporting horse racing in New York.”
“We took this as an opportunity to infuse purpose and creativity to design an elevated look that reflects the energy and tradition of Saratoga,” said Garrett Bernardo, Co-Founder of NOVUS.
“This collection was designed to reflect the character and legacy of Saratoga,” said Curt Fry, Graphic Designer at NOVUS. “We drew inspiration from the iconic red-and-white umbrellas—symbols that instantly evoke summer racing at its finest. Subtle design elements reference Saratoga’s ‘Health, History, and Horses’ slogan, horse-and-jockey silhouettes, the quarter pole, and the Travers canoe to honor the deep-rooted tradition of this track.”
In addition to the staff uniforms, NOVUS will launch a special Saratoga Collection for the public this summer, available Online and in stores at local retailer Piper Boutique, with select pop-up events at the track offering fans the chance to gear up and show their Saratoga pride.
ABOUT NOVUS:
Headquartered in Latham, New York, NOVUS is a purpose-driven sportswear brand with a foundation in high-quality, custom apparel for athletes, teams, and professionals nationwide. Their mantra, “Claim Your Crown,” is rooted in living a life of passion, conviction, and perseverance. For more information, visit https://wearnovus.com/pages/brand.
ABOUT THE SARATOGA COLLECTION:
Shaped by family traditions and summers spent trackside, the NOVUS Saratoga Collection is inspired by the energy, legacy, and enduring spirit of America’s most historic racetrack. It’s designed for those chasing greatness in their own story—and a tribute to a place where memories are made and champions are crowned.
ABOUT THE NEW YORK RACING ASSOCIATION, INC. (NYRA):
NYRA is a not-for-profit corporation franchised by New York State to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State's horse racing economy, which is responsible for 19,000 jobs and more than $3 billion in annual statewide economic impact.
NYRA is the parent company of NYRA Bets, LLC, the national advanced deposit wagering platform launched in 2016 and currently available to customers in 36 states. NYRA Bets provides bettors the opportunity to wager on tracks worldwide from anywhere at any time. The NYRA Bets app is available for download on iOS and Android at NYRABets.com.