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July 2026 NOVUS Newsletter: Events, New Collections & Partnerships
July was a month of national visibility, meaningful partnerships, and continued growth for NOVUS. From the Napa Valley to Saratoga, the momentum continued across the brand.
Introducing the 2026 Saratoga Summer Collection
Following a successful inaugural collection, we're proud to introduce the 2026 Saratoga Summer Collection. Inspired by the people, places, and icons that define America's most celebrated racecourse.
Inside the Launch of the Claim Your Crown Foundation
NOVUS introduced the Claim Your Crown Foundation at Saratoga National, bringing together athletes, partners, supporters, and the NOVUS community to celebrate its mission and lasting impact.
FOR ATHLETES, TEAMS & ORGANIZATIONS
CUSTOM BY NOVUS. MADE FOR YOUR PROGRAM.
Bring the NOVUS standard to your team, brand, or event with custom headwear, uniforms, and corporate apparel — designed in-house with the same premium approach as our retail collection.