LATEST NEWS
July 2026 NOVUS Newsletter: Events, New Collections & Partnerships
July was a month of national visibility, meaningful partnerships, and continued growth for NOVUS. From the Napa Valley to Saratoga, the momentum continued across the brand.
Introducing the 2026 Saratoga Summer Collection
Following a successful inaugural collection, we're proud to introduce the 2026 Saratoga Summer Collection. Inspired by the people, places, and icons that define America's most celebrated racecourse.
Inside the Launch of the Claim Your Crown Foundation
NOVUS introduced the Claim Your Crown Foundation at Saratoga National, bringing together athletes, partners, supporters, and the NOVUS community to celebrate its mission and lasting impact.
June 2026 NOVUS Newsletter: Claim Your Crown Foundation Launch, Record CAT16 & New Partnerships
June was one of the most impactful months in NOVUS history, marked by meaningful growth, new partnerships, and the launch of initiatives that will extend our impact for years.
NOVUS CAT Volleyball Tournament Continues to Grow and Make an Impact
The 16th annual CAT Volleyball Tournament brought together a record number of teams, raised more than $40,000, and celebrated the launch of the Claim Your Crown Foundation. More than a...
NOVUS Announces the Launch of the Claim Your Crown Foundation
NOVUS is proud to announce the official launch of the Claim Your Crown Foundation, a charitable initiative created to further the organization’s purpose of inspiring people to claim their crown...
May 2026 NOVUS Newsletter: New Hockey Launch, Beestera Club Night & Athlete Success
From the launch of our expanded hockey collection and growing partnerships with New York Dynamo and Beestera Soccer to athlete achievements on the national stage, May was a month of...
NOVUS Returns to the Track for Year Two with NYRA
For the second consecutive year, NOVUS is proud to partner with NYRA as the official apparel provider for staff at both the Belmont Stakes and the iconic Saratoga Summer Meet.