NOVUS x Fierce Athlete at the Napa Institute
Together with Fierce Athlete and Olympic Gold Medalist Britta Curl-Salemme, NOVUS brought together leaders from across the country for a panel discussion and evening experience centered on making an impact beyond the game. University presidents, business leaders, filmmakers, actors, and athletes joined us as we continue expanding the Claim Your Crown mission nationwide through meaningful conversations and purpose-driven leadership.
2026 Saratoga Summer Collection
The 2026 Saratoga Summer Collection officially launched with NYRA and has received an incredible response, with nearly all headwear styles selling out during the opening weeks at the track. The collection was also featured on News10's Upstate Living and is available at the Saratoga Race Course Official Shop, select downtown Saratoga retailers, and online at wearnovus.com.
New Fairway Collection
This month, NOVUS also launched the Fairway Series, a collection featuring our summer color palette across premium performance polos and headwear designed for life on and off the course. Built for performance and everyday wear alike, the collection is now available at wearnovus.com.
NOVUS x Next Play Basketball
NOVUS is proud to continue its partnership with Next Play Basketball, outfitting the program with custom basketball uniforms and team apparel for another exciting season.
As Founder and CEO Ryan Ansel shared, "What excites me about working with NOVUS is that our purpose and our mission are aligned. That's not easy to find in the world today. They've also helped us so much along the way as we try to develop our brand and separate our program and our athletes from everyone else."
Featured Custom: Albany Country Club
NOVUS was honored to create a custom apparel collection celebrating Albany Country Club's historic 200th anniversary. The commemorative Member-Guest polos honored two centuries of tradition while showcasing the premium custom apparel experience NOVUS brings to golf clubs, organizations, and businesses across the country.
Team Spotlight
Welcome Sydney Neff
We're excited to welcome Sydney Neff to the NOVUS family as our newest Customer Success Representative. Sydney brings a strong volleyball background through both collegiate and club coaching, and we're excited for the relationships she'll build while serving our customers.
Summer Interns
A special thank you to Matt Mittleman, Dylan Carron, Jack Burns, and Colin Heath for making an immediate impact across our sales and marketing teams this summer. Their energy, work ethic, and willingness to serve have helped continue building the NOVUS brand.
Athletes on the Rise
Emma Peschel
Congratulations to NOVUS Athlete Emma Peschel on being selected in the first round of the PWHL Draft by the New York Sirens following an outstanding career at Ohio State. We can't wait to watch her continue making an impact at the professional level.
Jackson Gilman
NOVUS Athlete Jackson Gilman continues to earn praise with Toronto FC after working his way from Toronto FC II to the first team. His relentless work ethic and steady development are a testament to what's possible through perseverance and commitment.
Looking Ahead
As programs prepare for the fall season, NOVUS is excited to unveil our new Team Store Assortments, making it easier than ever for coaches and organizations to launch a seamless online team store experience. With five curated store options featuring different product assortments, styles, and price points, programs can quickly choose the offering that best fits their athletes, families, and fans.