NOVUS
Adj; (naa'vuhs) Latin for new beginnings.

In 2011, on a college campus, three friends and athletes—Garrett, Nick, and Scott—were driven by a passion for sports and a desire to make an impact. What started as a side hustle selling tanks and crewnecks to teammates quickly grew into a nationwide brand. Built on the foundation of passion, resilience, and the courage to pursue excellence, NOVUS stands as a testament to the power of determination.

OUR MANTRA

CLAIM YOUR CROWN

Inspired by a childhood bedroom poster featuring James 1:12 — “Blessed is the one who perseveres under trial”— NOVUS is rooted in faith and purpose. Our mantra, "Claim Your Crown," celebrates a life of passion, conviction, and perseverance. It’s a call to rise above challenges, overcome adversity, and pursue greatness in every aspect of life.

OUR MISSION

EMPOWERING PURPOSE-DRIVEN ATHLETES

NOVUS is about more than just the products we make; it’s about outfitting those who rise above and chase their dreams with unwavering determination. Whether it’s athletes, teams, or everyday champions, we’re committed to supporting individuals who embody resilience and strength. The crown you see on our gear is more than a logo—it’s a symbol of the journey, the challenges faced, and the victories claimed along the way.

OUR VALUES

THE TRINITY

Passion: A love for the game and everything it demands. It’s that spark driving you to show up, work harder, and reach for more—every single day.

Conviction: Stand firm in your beliefs. Commit to your goals with unwavering determination—your hard work will pave the way for greatness.

Perseverance: Stay relentless in pursuit of your goals. Every setback is an opportunity to come back stronger. Rise above challenges and never give up.