Making Our Mark
September brought NOVUS to historic venues, college campuses, local communities, and programs across the country. From Wrigley Field to new product launches and purpose-driven partnerships, we continued finding new ways to bring the NOVUS brand to life.
WRIGLEY FIELD x MISSOURI VOLLEYBALL
A Historic Stage. A Custom Look.
NOVUS teamed up with the University of Missouri Women’s Volleyball program and athletes Paige Felder, Eva Smith, Maizy Agnello, and Sierra Dudley to create a custom baseball-inspired jersey and five-panel hat for their historic matchup against Nebraska at Wrigley Field. Every detail in the design paid tribute to the iconic ballpark, creating a unique connection between sport, history, and custom product.
Although the match was ultimately impacted by safety concerns, the moment provided an unforgettable opportunity to celebrate the history of Wrigley Field through a one-of-a-kind NOVUS look.
LOCAL SPOTLIGHT
Introducing the Varsity Collection
We launched the NOVUS Varsity Collection with seven exclusive headwear designs celebrating high schools throughout New York’s Capital Region, the community we call home. This is just the beginning as we look to bring premium custom headwear and fresh takes on school tradition to programs across the country.
RETAIL SPOTLIGHT
NOVUS at Belmont Park
NOVUS celebrated the opening of the new Belmont Park with an exclusive lineup of polos, quarter-zips, mock necks, and headwear available on site. Our team was there to see the collection on display in front of a sellout crowd as we continue building our partnership with NYRA.
CAMPUS TREND
Mockneck Madness
Our Cotton Fleece Mockneck continues to make its way across college campuses, with signature looks created for programs at Endicott, Anderson University, the University of Maine, UMass, Ole Miss, and more. We’re excited to see one of our favorite lifestyle pieces becoming a staple for athletes beyond game day.
PURPOSE IN ACTION
Paige Byrne x Anderson Softball
NOVUS Ambassador Paige Byrne spent time with the Anderson University Softball program, sharing lessons from her experiences as an athlete, national champion, and businesswoman. From competing at the highest level to navigating NIL opportunities, Paige’s investment in the next generation represents what it means to use your platform to help others claim their crown.
PARTNERSHIP SPOTLIGHT
Beestera Soccer
Beestera Soccer wrapped up its first successful summer with NOVUS, outfitting thousands of athletes across more than 50 camp locations with custom soccer uniforms, performance tees, and shorts. We’re proud to grow alongside them as we continue making our mark in soccer.
REGISTRATION OPEN
The 4th Annual 1:12 Project
Registration is officially open for the fourth annual 1:12 Project, taking place January 7–12, 2027 in Bánica, Dominican Republic. In partnership with Encounter Travel, we’re inviting collegiate athletes and young professionals to join us for a transformational experience centered around faith, service, sport, and purpose.
With just 24 spots available, we invite you to learn more and register through visiting the website here.
LOOKING AHEAD
Hoops, Hockey & Volleyball
With hoop season approaching, we’re excited to continue our partnership with Maximize, led by Steve D’Agostino and Justin Cooper, who develop athletes from the youth level through the pros. We’re also looking forward to watching NOVUS Athlete Gavin Doty take the court with Syracuse as the new season gets underway.
We’re gearing up for hockey and volleyball season as well, with our newest uniforms, team apparel, and store offerings continuing to reach high school, collegiate, and club programs across the country.