LATEST NEWS

Introducing the 2026 Saratoga Summer Collection

Following a successful inaugural collection, we're proud to introduce the 2026 Saratoga Summer Collection. Inspired by the people, places, and icons that define America's most celebrated racecourse.

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NOVUS Returns to the Track for Year Two with NYRA

For the second consecutive year, NOVUS is proud to partner with NYRA as the official apparel provider for staff at both the Belmont Stakes and the iconic Saratoga Summer Meet.

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NOVUS x Folds of Honor Returns for Year 3 with Exclusive Celebrity Softball Capsule

Shop the limited-edition NOVUS x Folds of Honor capsule featuring the official jerseys and headwear worn during the 2026 Celebrity Softball Game in Nashville.  

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NLL Authentics™ Apparel Launch at Dick’s House of Sport by NOVUS

NLL Authentics™ apparel makes the jump from the floor to premium retail, now available exclusively at Dick’s House of Sport.

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NOVUS x Anderson University Men’s Lacrosse: Custom Team Apparel Partnership

On the same campus where the vision for NOVUS first took shape, the journey has come full circle. Today, we’re proud to outfit the nationally ranked Anderson University Men’s Lacrosse program.

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NOVUS x Beestera Soccer: A Partnership Built on Purpose, Performance, and Player Development

The best partnerships go far beyond apparel. They’re built on shared values, a clear sense of purpose, and a commitment to impact athletes both on and off the field. 

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Press Release: NOVUS Named Preferred Apparel Provider of NYRA

NOVUS has been named the preferred apparel provider of NYRA for the 2025 Saratoga season, debuting custom-designed staff uniforms and a retail Saratoga Collection.

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Albany FireWolves x NOVUS Launch Exclusive Gear at DICK’S House of Sport

NOVUS has been the official NLL Authentics™ licensee and preferred vendor of the National Lacrosse League (NLL), outfitting the Albany FireWolves for the past two seasons. This collaboration brings fans high-quality...

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