NOVUS Returns to the Track for Year Two with NYRA

From the box offices to the servers to the mutual clerks, thousands of interactions throughout race day will feature staff outfitted in NOVUS. Beyond the uniforms themselves, the brand will be showcased throughout the venues on jumbotrons and television screens, further expanding its presence across two of horse racing’s most celebrated events.

A Custom Look for the Belmont Stakes & Summer Meet

The partnership begins with Belmont Stakes festivities starting June 3, where staff will be outfitted in NOVUS performance polos featuring a signature green and gold colorway inspired by Belmont tradition. The design is elevated with a custom Belmont Trophy pattern embedded throughout, creating a look that honors one of the sport’s most prestigious events.

As the racing calendar shifts to the Saratoga Meet in July, the staff uniform will transition into a timeless Saratoga red and white colorway featuring an exclusive horse-inspired pattern that pays tribute to the oldest thoroughbred racetrack in America.

The Saratoga Summer Collection Arrives in July

The uniform launch will coincide with the release of the Saratoga Summer Capsule by NOVUS, a collection inspired by the history, tradition, and culture that this beloved destination is known for.

What began last summer with three on-site activation days at Saratoga has since grown into an official retail partnership inside the Saratoga Race Course store. Throughout the summer meet, race fans will be able to shop select NOVUS performance polos, quarter-zips, and hats inside the track.

Additional products will be available at select retailers throughout downtown Saratoga and online at wearnovus.com. The collection will also include exclusive Saratoga-inspired styles and colorways available only through NOVUS, giving fans even more ways to celebrate the summer racing season.

A Partnership Rooted in Home

While Saratoga Race Course attracts visitors from across the country and around the world each summer, it remains a deeply personal place for many families throughout New York’s Capital Region, including the founders of NOVUS.

“Growing up in this area, going to the track with our grandfather was always one of the highlights of our summers. To now partner with NYRA and help outfit the staff at Belmont and Saratoga is incredibly meaningful,” said Nick Bernardo, Co-Founder and COO of NOVUS.

“We know how special the racetrack is to the city of Saratoga and this community. Everything about this partnership is different because it’s rooted in authenticity and where we come from,” said Garrett Bernardo, Co-Founder and CEO of NOVUS. “We hope people can feel that through the products we put out and wear them proudly throughout the summer meet.”

The Saratoga Summer Collection will officially launch in early July. Fans can find the collection at the Saratoga Race Course store, select retailers throughout downtown Saratoga, and online at wearnovus.com throughout the summer.