Connecting Athletes with Gear That Inspires
NOVUS, the premier brand for purpose-driven athletes, is thrilled to announce the grand opening of its first-ever retail shop at the Impact Athletic Center in Halfmoon, NY. This milestone marks a pivotal step in NOVUS’ evolution from custom team apparel to launching its first retail collection.
“For years, NOVUS has proudly outfitted leagues and teams at Impact with custom uniforms and apparel. Establishing our retail location here is a natural progression—a way to bring our gear directly to the athletes and teams who inspire us daily,” said Garrett Bernardo, co-founder and CEO of NOVUS.
The NOVUS retail shop will showcase the brand’s debut retail line, designed and tested by athletes. Built for performance, the premium sportswear collection elevates every stage of the athlete’s journey—from warm-ups and weight training to game time, travel, and recovery. Each piece reflects the NOVUS mission to empower athletes to "Claim Their Crown."
Why the Impact Athletic Center?
The Impact Athletic Center is a cornerstone of athletic excellence and community in the region. With state-of-the-art amenities, including a raised track, weight room, basketball, pickleball, and volleyball courts, it serves as a training ground for athletes of all levels. The facility’s deep ties to the local and national sports community make it a fitting home for the NOVUS retail shop.
“The Impact Center is where many of our athletes train, compete, and grow. Now, it’s also home to our first retail space. Here, we’re not just selling products; we’re creating a space where athletes can connect, gear up, and be inspired to rise above challenges and achieve greatness,” Bernardo added.
Basketball is central to the Impact Athletic Center, exemplified by co-owner Kevin Huerter, Shooting Guard for the Sacramento Kings. His leadership and success embody the same values NOVUS strives to inspire in athletes, making this partnership a natural fit.
About NOVUS
NOVUS was founded in 2011 by three friends and collegiate athletes. What began as a side hustle selling tanks and crewnecks to teammates has grown into a nationwide brand rooted in faith, purpose, and the relentless pursuit of excellence. With headquarters in Latham, NY, opening a retail location at the Impact Athletic Center feels like a homecoming.
Grand Opening Celebration Details:
- When: Friday, December 13th, from 12–5 PM
- Ribbon Cutting Ceremony at 3 PM
- Where: Impact Athletic Center, 390 Route 146, Halfmoon, NY
- What to Expect: Holiday refreshments, a first chance to shop the retail collection, and a chance to meet with the NOVUS team and some of their athletes.
This event is a celebration of NOVUS’ ongoing mission to empower purpose-driven athletes with premium sportswear and custom team apparel. The grand opening is open to the public, and all are welcome to join the festivities.