Inspired by Tradition, Crafted for Trackside Moments
There’s something about Saratoga in the summer.
The rhythm of race day. The sound of hooves at the break. The red-and-white umbrellas lining the lawn. It’s more than a racetrack—it’s a place where memories are made, elegance meets adrenaline, and tradition lives on with every post time.
At NOVUS, we set out to capture that spirit.
We’re proud to introduce the Saratoga Collection—a limited-edition retail release inspired by the unmistakable energy, style, and history of America’s most iconic racecourse. From mornings in the paddock to golden hour at the rail, this collection was crafted for the moments that define Saratoga summers.
A Local Brand. A Full-Circle Moment.
Headquartered just outside Albany, NOVUS is an Upstate New York-based brand with deep local roots—and an even deeper connection to Saratoga. For co-founders Nick and Garrett Bernardo, this collection marks a personal milestone.
“Partnering with NYRA is a true milestone for NOVUS,” said Nick Bernardo, Co-Founder. “Outfitting the Saratoga track staff is not only a tribute to local tradition, but a personal honor—my brother and I grew up coming here with our grandfather. We’re proud to bring that full-circle and even more excited to debut a Saratoga-inspired retail collection that celebrates the spirit and style of this iconic place.”
Inspired by the Track, Designed for You
Earlier this season, NOVUS was named the Preferred Apparel Provider of the New York Racing Association (NYRA). As part of that partnership, we outfitted hospitality and trackside staff with exclusive custom polos for the 2025 summer meet.
But this collection is different.
The Saratoga Collection brings that same level of detail and design—without duplicating the staff look—and makes it available to the public for the first time. It’s for the longtime fans, the families who’ve made the track part of their summer tradition, and the new generation carrying it forward.
Behind the Design
Built in limited quantities and crafted with purpose, the collection features performance polos and headwear designed to move with you—on and off the grounds.
“We didn’t want to just make a polo—we wanted to capture a feeling,” said Curt Fry, Designer at NOVUS. “We drew inspiration from the red-and-white umbrellas, the ‘Health, History, and Horses’ slogan, horse-and-jockey silhouettes, the Travers canoe, the quarter pole… each detail is intentional, and each one tells part of the Saratoga story.”
You’ll find hand-drawn patterns nodding to Victorian architecture. Elevated fabrics that bring modern comfort to classic silhouettes. And subtle design cues that bridge past and present—all rooted in Saratoga’s unmistakable identity.
Now Available Online and In-Stores
The Saratoga Collection is available online and in-store at Piper Boutique in downtown Saratoga Springs. You can also find us at the track on July 19 and August 2 for exclusive pop-up events.
Whether you’ve spent a lifetime at the rail or you’re just discovering the magic of Saratoga, this collection was made to celebrate the stories, traditions, and moments that keep people coming back.
