The Saints Go Marching: Siena Basketball’s March Madness Run
The Siena Saints took the national stage after capturing the MAAC Championship, earning a spot in the NCAA Tournament and nearly pulling off a historic upset over No. 1 seed Duke.
Facing one of the top teams in the country, Siena delivered a gritty, high-level performance by holding a lead at halftime and competing down to the final minutes. The effort reflected the resilience, preparation, and team-first mindset that defines the program.
We’re proud to work alongside programs like Siena, outfitting purpose-driven athletes with training and travel gear built for the moments that matter. It was especially meaningful to see NOVUS gear represented on the national stage, with fans in the crowd wearing pieces from the Courtside Collection.
Official licensed Siena gear at the Siena University Bookstore and online.
Custom Spotlight: Beestera Soccer
NOVUS is the official apparel partner of Beestera Soccer, an elite youth training platform leading national camps and player development experiences for athletes across the country. Built to develop athletes, build character, and empower the next generation, Beestera creates an environment where players are challenged to grow on and off the field.
Reaching thousands of athletes each year, the partnership reflects a shared commitment to developing confident, purpose-driven players.
That alignment is reflected in Beestera’s perspective on the partnership:
“There are a lot of good apparel brands out there, but this feels different — because we’re both building with meaning and trying to make an impact.”
— Director of Private Training, Beestera Soccer
“NOVUS stood out right away — not just for the quality of the product, but because our values aligned from the start.”
— James Beeston
Campus Threads: Expanding Collegiate Partnerships
NOVUS continues to grow its presence across collegiate campuses, partnering with Benedictine College to develop custom apparel for their bookstore.
Entrepreneurship Talk at Columbia High School
NOVUS Co-Owners Garrett Bernardo and Nick Bernardo recently spoke with more than 600 students at Columbia High School during Life Enrichment Week, leading four entrepreneurship sessions focused on lessons from building NOVUS.
Across each session, they shared insights from their journey from early challenges to long-term vision while emphasizing the importance of discipline, perseverance, and building with purpose.
Connecting with young leaders across the Capital Region remains an important part of the NOVUS mission.
NYSAAA Convention: Connecting with Athletic Directors Across New York
NOVUS continues to strengthen relationships with high school athletic directors across New York, supporting programs by outfitting staff, athletes, and fans with premium team uniforms and sportswear.
The New York State Athletic Administrators Association (NYSAAA) Convention in Saratoga Springs remains an important opportunity to connect with athletic leaders from across the state and continue supporting high school programs and student-athletes.
