{"title":"Pursuit Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch1 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Pursuit Collection\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe crown is never given. It is earned.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery pursuit begins with something worth believing in. The passion to start. The conviction to stay true to what matters. The perseverance to keep going, even when the path isn't easy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by James 1:12, The Pursuit Collection is a reflection of the values that have shaped NOVUS from the beginning. A celebration of the journey, the challenges, and the person you become along the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt around timeless everyday essentials, the collection brings together classic silhouettes, thoughtful details, and a sense of purpose that extends beyond what you wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause the pursuit isn't just about reaching the destination. It's about everything it takes to get there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eClaim Your Crown.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"heritage-script-hat","title":"Heritage Script Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery pursuit begins somewhere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of The Pursuit Collection, the Heritage Script Hat reflects the passion, conviction, and perseverance that have shaped NOVUS from the beginning. Featuring vintage-inspired chain stitch embroidery and subtle flat embroidered detailing, this 5-panel unstructured silhouette combines timeless design with everyday comfort. A nod to where we've been and a reminder that every step forward is part of the journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e5-panel unstructured silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eChain stitch NOVUS script embroidery on front\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFlat embroidered detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContrasting brim\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in Cream \/ Camel, Navy \/ Camel, Cream \/ Navy, and Cream \/ Forest\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"THE PURSUIT COLLECTION","offers":[{"title":"Cream \/ Camel","offer_id":68656489759026,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ Camel","offer_id":68656489791794,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ Navy","offer_id":68656489824562,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ Forest","offer_id":68656489857330,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/7047\/1474\/files\/Hats261111-1.jpg?v=1794504869"}],"url":"https:\/\/wearnovus.com\/collections\/thepursuitcollection.oembed","provider":"NOVUS","version":"1.0","type":"link"}